Commercial Strategy · Category Growth · Brand Marketing
Kyla Zhahra Ravenska
I turn consumer insight into measurable revenue — leading category strategy, pricing, and brand marketing across retail, e-commerce, and two ventures built from zero.
An owner's mindset, applied to brands.
Seven organizations, one consistent thread: take a category, a channel, or a brand — and be personally accountable for its numbers.
I'm a commercial marketing professional with 3+ years turning consumer insight into measurable revenue — across retail, e-commerce, insurance, and two ventures I built from zero.
At AEON Indonesia I was selected from 12,000+ applicants into a management-trainee track, then took ownership of pricing, promotional planning, and integrated campaigns for the Health & Beauty category — a business generating Rp 5B+ in monthly revenue, which I grew 120% year over year while leading a team of 90+.
The throughline across every role is ownership: take a category, a channel, or a brand, and be personally accountable for its numbers.
"Let's build something worth measuring."
A career built on accountability.
From corporate internships at a state-owned bank and telecom, to leading a Rp 5B+ retail category, to founding a venture that generated Rp 2.5B from zero.
The toolkit behind the numbers.
A blend of commercial strategy, marketing execution, and analytical rigor — plus the platforms that turn thinking into shipped work.
Numbers that make the case.
Outcomes owned end to end across category management, brand marketing, and venture building — verifiable against my résumé and references.
Case studies, not just claims.
Each project maps to a real role and a real outcome. Open any card for the challenge, approach, and measured impact.
Building brands of her own.
Hands-on ownership across fashion, food & beverage, and branded content collaborations.
Academic foundation.
A business-administration degree from Indonesia's leading university — with the research honors and leadership record to match.
Universitas Indonesia (UI)
B.B.A., Bachelor of Business Administration
Jul 2019 — Jan 2023 · Depok, Indonesia
🏆 Honors & leadership
- ▸ Best Research Assistant Award — built financial reporting solutions from 3,000+ corporate records
- ▸ Deputy Head, Career Development — Student Executive Board (BEM FIA UI): reached 1,200+ students, secured 10+ corporate event partners including EY, OJK, and RSM
📘 Relevant coursework
Credentials & continuing education.
Formal recognition and hands-on training that keep the commercial and marketing toolkit current.
What collaborators say.
A sample of perspectives from managers, partners, and teammates. Formal references — including an AEON reference letter — are available on request.
The one-page version.
Preview the full résumé inline, or download the PDF to share with your team.
Kyla Zhahra Ravenska
Commercial Strategy & Brand Marketing Professional
- ▸ 3+ years across retail, e-commerce, insurance & founder roles
- ▸ Rp 5B+ category owned end to end · 120% YoY growth
- ▸ B.BA, Universitas Indonesia · GPA 3.76 / 4.00
Let's build something worth measuring.
Open to commercial strategy, category management & brand marketing roles. Whether you're hiring, partnering, or just want to compare notes — I'd love to talk.